Getting travel moving again.
No one knows how fast the travel sector will be able to recover following the Covid pandemic. The only certainty is that it’s going to be complicated. To operate successfully against a background of changing travel restrictions, new legislation and customer safety concerns, travel brands will need to be more innovative and agile than ever. And ideally be partnered with an agency that knows the sector and is ready to move as fast as you are. Our extensive destination and travel marketing experience gives us that understanding and an ability to help solve business problems as advisors, as well as being a source of original ideas. So whether your immediate priority is bringing in revenue or identifying and growing new business opportunities, when you are ready to return to the market, we are here to help.
As European Green Capital, Visit Oslo had a unique opportunity to present itself as the perfect travel destination for the environmentally conscious traveller. The main objective of this series was to increase interest for and awareness of Oslo as a destination with sustainability at its core without moralising.
Located in Northern Norway's vast aurora zone, 'Nordlys' - Norwegian for 'Northern Lights' - is in fact, a motif created by mr.h for the region as a whole; a mystical term designed to celebrate the region’s celestial beauty and its rich association with the natural light phenomena.
Find out how this campaign received over 10K followers on Instagram in just one month and the highest search volume in 5 years for Northern Norway, as well as winning gold for Best us of Social Media at The Travel Marketing Awards.
Designed to appeal to a core female audience and, to satisfy an appetite for online video, mr.h commissioned a series of short films which show tantalising glimpses of the sort of holiday experiences that the Cayman Islands offer, enticing potential new visitors to the Cayman Luxe website.
This was rolled-out through a paid social campaign where it achieved over 1 million views on Facebook and Instagram as well as winning an award for Best Campaign at The Travel Marketing Awards.
The Luxury Travel Book provide luxury villas and apartments in stunning destinations, mr.h's on-going work with The Luxury Travel Book includes ideation, coordination, and implementation of all digital aspects of the travel marketing mix.
More specifically, the development and execution of a social media strategy and management, influencer marketing, eCRM management, search engine optimisation (SEO), Pay Per Click (PPC) advertising, copywriting, gallery curation, and photo-editing.
Motivating visitors to visit Norway through a (triple) award-winning social campaign, showcasing the depth of Norway as a travel destination: the lifestyle, the food, and, of course, the landscape. The content consisted of a series of short videos shot on location in Norway and were supported by still photography that sustained a slightly crazy summer-time adventure that mixed beautiful views with sassy, funny or witty insights about Norwegian culture. In three months, it reached a social audience of almost 8 million and netted over 14,300 new Instagram followers.
When Western France was experiencing a decline in visitor numbers, mr.h were tasked with winning back visitors by making the destination more attractive to younger families.
Taking the film posters of Jacques Tati as our inspiration, we set out to create advertising that would trigger fond memories and be quintessentially French in style and tone. Multiple executions were devised for press, outdoor, and online channels, and the campaign was supported by a website also designed and developed by mr.h.
Working alongside the client’s media agency, Havas, we implemented tracking which indicated significant shifts in saliency, positive perceptions and propensity to travel. The campaign was also shortlisted for the Travel Advertising Campaign of the Year.