Whatever the objective: building awareness, creating online traffic or generating enquiries our approach is strategic and always starts with a deep dive into your brand, your previous online activity and that of your competitors.
Every strategy and content plan are unique: tailored to you, your budget and your marketing needs, and the content that we produce is designed to project your brand strengths in a differentiated and compelling way.
The support that we offer is totally flexible. Some of our clients retain us to consult on brand or media strategy, others look to mr.h for end-to-end social media management. More still require something in between e.g., support on brand and paid media but the client’s own team manages organic social. So, there’s no such thing as a standard package. We’ll provide exactly which resources that you need.
At mr.h content creation is all about ideas. Social media is entertainment and it’s usually the most entertaining content that wins out, as many of our award-winning campaigns prove. Too many brands fail to invest in creating enough original material and a consequence their social feeds suffer from low engagement. We provide the creative thinking to sit with the brand strategies that we develop and then turn these ideas into a stream of captivating content.
There are lots of ways of using social, and there is no one size fits all solution. How it integrates with other activities and the type of content that will ‘play’ well in the chosen channels all have to be considered, but fundamentally, we believe organic and paid social media strategies should go hand in hand. Achieving a seamless presentation is especially important when targeting HNW audiences who are by nature particularly discriminating. To evaluate social campaigns we use a range of tools that includes native insights, social listening tools and original research.