When people talk about branding it can mean different things. Sometimes it’s used as a shorthand for brand identity, and sometimes they mean brand strategy: a plan that encompasses a competitive positioning, a considered brand narrative and an idea about how this story and an accompanying visual identity should be rolled out across multiple touchpoints. We can help with both, but it’s unwise to start with the former without giving some thought to the latter.
We work with both new and established brands in the travel, luxury, and lifestyle sectors.
We can help you to define your central brand idea or help to maintain its relevance with a rejuvenating make-over. We are accustomed to working with brands who have lots of stakeholders and need to establish a narrative that everyone can buy into, but which is still relevant and compelling.
In keeping with our ‘’a la carte’’ business model you can work with us on strategy, brand architecture and brand identity where outputs are likely competitive audits, messaging strategies, brand guidelines and identities. Or you can extend that to include a range of different types of communication designed to leverage your brand and grow reputation and sales.
Depending on the project we undertake a range of research including both desk research and bespoke studies. We run workshops with key stakeholders and produce a brand model for approval before the design part of the process begins. At the concepting stage we normally explore several potential routes before a winning route is developed in line with your feedback and documented as a vision for the brand and touchstone that helps you (and trade partners) to stay focussed on your mission and values.