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influencer marketing

influencer marketing

Influencers play an important role as the travel and luxury industries’ trendsetters. However, working with influencers requires a shift from the traditional marketing mindset of prescriptive content to a more open, collaborative approach.
influencer management

influencer management

We have a proud record of identifying the best influencers with the most relevant audiences to deliver meaningful collaborations. There’s nothing particularly clever about this, but there are few shortcuts available. Some of the search tools can help, but further analysis and verification of audiences are invariably required. Add in outreach, contractual negotiations, briefing, trip planning, gifting, product placement and post campaign evaluation and it pays to use an agency that knows how to get the best results.

influencer strategies

influencer strategies

Working with influencers should be no less strategic than any other marketing activity and it should be measured and evaluated just like any other investment too. There are lots of ways that influencers can support brands from conferring peer group approval, creating awareness, amplifying other initiatives, growing the brand’s social following, or generating sales leads. So, it’s important to

establish objectives and understand where this activity fits into the overall marketing strategy before starting the outreach process.

content creators

content creators

The best influencers are not just advocates for destinations or brands, they are also great content producers and when influencer campaigns are planned well, they deliver reach and engagement at a lower cost than ‘paid’ social advertising. Here are a few examples of campaigns from mr.h that have been influencer led or where influencer involvement has been used to successfully amplify other activity.

influencer marketing work

want to work with us?

If your brand sits within the travel, luxury or lifestyle sectors and you are looking for support with influencer marketing and management, get in touch to arrange a chat.