Influencers play an important role as the travel and luxury industries’ trendsetters. However, working with influencers requires a shift from the traditional marketing mindset of prescriptive content, to a more open, collaborative approach.
The best influencers are not just advocates for destinations or brands, they are also great content producers and in our experience when campaigns are planned well they deliver reach and engagement at a lower cost than ‘paid’ social advertising. Here are a few examples of campaigns from mr.h that have been influencer led or where influencer involvement has been used to successfully amplify other activity.
Tasked with the challenge of positioning Northern Norway as the ultimate destination to experience the Northern Lights, we conceived the idea of a destination so magical that it became hard to discern fact from fiction. A highly-involving influencer campaign, Nordlys yielded Northern Norway’s highest search volumes in five years, winning a Gold for Best Use of Social Media at the Travel Marketing Awards in the process. Read More...
INFLUENCER MARKETING | CHAMELEON
Since our appointment in June 2019, we have commissioned a whole legion of artists across Instagram to collaborate with our client, Chameleon Art Products. Featuring over 25 artists in just under three months and generating over 28 million impressions, influencer marketing in this sector has proven incredibly successful and highly cost-effective. Read More...
TRAVEL INFLUENCER | LUXURY TRAVEL BOOK
Competing with the likes of OneFineStay and Le Collectionist, The Luxury Travel Book set out to establish itself in new terrain. With our specialist social media expertise, TLTB’s first influencer collaboration consisted of still imagery, video, as well as written pieces courtesy of Jenny Cipoletti, the style expert and voice behind Margo & Me. Read More...
INFLUENCER CAMPAIGN | CAYMAN ISLANDS
As part of our wider remit to position The Cayman Islands as a high-end lifestyle brand, we work extensively with social influencers and arrange hosted trips which have delivered significant lifts in the share of conversation against key competitors. Read More...
