We have a proud record of identifying the best influencers with the most relevant audiences to deliver meaningful collaborations. There’s nothing particularly clever about this, but there are few shortcuts available. Some of the search tools can help, but further analysis and verification of audiences are invariably required. Add in outreach, contractual negotiations, briefing, trip planning, gifting, product placement and post campaign evaluation and it pays to use an agency that knows how to get the best results.
Working with influencers should be no less strategic than any other marketing activity and it should be measured and evaluated just like any other investment too. There are lots of ways that influencers can support brands from conferring peer group approval, creating awareness, amplifying other initiatives, growing the brand’s social following, or generating sales leads. So, it’s important to
establish objectives and understand where this activity fits into the overall marketing strategy before starting the outreach process.
The best influencers are not just advocates for destinations or brands, they are also great content producers and when influencer campaigns are planned well, they deliver reach and engagement at a lower cost than ‘paid’ social advertising. Here are a few examples of campaigns from mr.h that have been influencer led or where influencer involvement has been used to successfully amplify other activity.