There’s a wealth of media understanding at mr.h. We work with some of the best media agencies in London and several overseas. TV, outdoor, press… we speak the same language. Often, as Lead Agency, we coordinate media planning and buying. However, when it comes to paid social we believe that the most effective campaigns are conceived, planned and bought in the same place. So, we do this in-house.
Historically buying clout was an important consideration for clients when choosing a media agency, but there’s no such advantage in employing a big agency to buy digital media. You’ll get better service and quicker results by working with an agency like mr.h that has a wealth of experience planning and delivering campaigns for other brands that want to reach affluent and discriminating audiences.
An increasing number of our clients rely on our in-house team to run their social media programmes from end to end – from strategy through content production to media placement (organic and paid). The benefit of this is that we can pay so much more attention to detail. The benefits are obvious: more joined up thinking, speed of response, faster in-campaign optimisations, shorter lines of communication and, of course, lower overheads.