A Co-branded campaign with British Airways & the Cayman Islands, resulting in sales uplifts in excess of 300%.
What could be more compelling than a real-life fairytale set in a winter wilderness dominated by snow-capped peaks and frozen fjords? This magical campaign drove a significant rise in passenger numbers for SAS airlines.
Run in Munich and Hamburg, the two core objectives of this campaign were to raise awareness of Widerøe’s new flight connections to Bergen and secondly to drive consideration of a visit.
mr.h has worked with Hurtigruten, the specialist cruise operator for a number of years, producing various direct marketing campaigns, press advertising, radio and award-winning television commercials.
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