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Widerøe | Airline Marketing

bringing the fjords closer

As the largest regional airline operating in Scandinavia, Widerøe has increasingly started to spread its wings across Europe.


Art Direction


Run in Munich and Hamburg, the two core objectives of this campaign were to raise awareness of Widerøe’s new flight connections to Bergen and secondly to drive consideration of a visit.


This campaign was the result of a very successful collaboration with Hamburg-based agency, Segmenta.

mr.h developed the creative concept, visuals and messaging, whilst Segmenta took responsibility for media planning and buying – translating and implementing the campaign locally across Social, Digital and OOH.

OOH Poster OOH Poster
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