Run in Munich and Hamburg, the two core objectives of this campaign were to raise awareness of Widerøe’s new flight connections to Bergen and secondly to drive consideration of a visit.
This campaign was the result of a very successful collaboration with Hamburg-based agency, Segmenta.
mr.h developed the creative concept, visuals and messaging, whilst Segmenta took responsibility for media planning and buying – translating and implementing the campaign locally across Social, Digital and OOH.
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