Our job was to help our client take ZenBoat from an idea to a marketable product – to give the brand an identity, shape the proposition and deliver the enquiries that would fill berths on the inaugural trips departing later this year.
ZenBoat is the very definition of new luxury. A life affirming and an enriching experience. The journeys have much to offer the mindful traveller and with a limited number of itineraries, it’s affordable, yet exclusive.
Our goal was to communicate this proposition as accurately as possible, bringing everything together: the brand identity, language, website, advertising, and social media in a presentation that feels as holistic as the product itself.
We wanted to create a set of assets that resonate on an emotional level, capturing a relaxing and healthy vibe in a brand that’s warm, considerate, radiant, and friendly. Only our audience is qualified to be the judge of that, but so far, they seem to like it