Mr H. Logo

Atout France | Tourist Board Marketing

allez en vacances!

As the body responsible for tourism to France, Atout France has called upon mr.h has to create several high-profile campaigns, including the award-winning 'C’est Beau Ici'.


Art Direction
Web Development
OOH Print

brief & solution.

The destination marketing brief behind this multi-channel campaign was to help arrest a decline in visitor numbers to Western France. Tasked to win back visitors from the traditional empty-nester segment and make the destination more attractive to younger families, we set out to create advertising that would trigger fond memories in a style and tone that was quintessentially French.

Taking the film posters of Jacques Tati as our inspiration, multiple executions were devised for press, outdoor and online channels and the campaign was supported by a website, which was also designed and developed by mr.h.

Having developed a sophisticated media strategy, we worked alongside the client’s media agency Havas to implement the campaign. Careful tracking of the campaign indicated significant shifts in saliency, positive perceptions and propensity to travel.


more like this

want to work with us?

If your brand sits within the worlds of travel or luxury, or has a strong lifestyle positioning we’d be delighted to hear from you. Hit the button below or give us a call. All enquiries are welcome and we’ll tell you honestly if we think that we can make a difference to your business.