mr.h has worked with Hurtigruten, the specialist cruise operator for a number of years, producing various direct marketing campaigns, press advertising, radio and award-winning television commercials.
As part of our remit for Hurtigruten, we regularly supply social films comprising footage sourced from their and Visit Norway’s libraries. The films are carefully constructed, edited and animated to draw focus to the cruise experience, the many destinations and the price offer.
From standard banner ads to more complex Facebook Instant Experience ads, we have produced a comprehensive suite of online advertising for Hurtigruten. Across various different markets, we have been building, programming and translating much of their web content for the last decade.
The Northern Lights have to be seen to be believed, so while radio might not seem like the most natural medium to advertise the aurora, a pinch of creativity and a good measure of storytelling, can make the experience no less compelling. Written to appeal to affluent empty-nesters, the advertisement ran on Classic FM.
As well as copywriting and art directing much of their marketing material, we are also responsible for print management and its integration with direct mail campaigns.