Winter Sports Marketing

Understanding the call of the mountain.


We’ve been working with leading mountain brands including tour operators, ski destinations, and accommodation providers for many years, helping them to connect with winter sports audiences in an authentic and credible way. We produce traditional advertising and compelling content that increases engagement, traffic, advocacy and ultimately, their bottom line.

The Ski Touring campaign produced by mr.h for Visit Norway to position Norway as the ultimate destination for winter sports.  

Ski Touring Campaign - Visit Norway

The Ski Touring campaign was created in response to a need to highlight all the great off-piste skiing opportunities in Norway.

The mr.h team designed a dedicated website which featured some of the stunning backcountry ski locations of Norway as well as the range of activities, accommodation types, and services available.

The website was launched in conjunction with a social media campaign which utilised travel influencers and content creators.


A new brand identity produced by mr.h for Storm Tourism, a consultancy business specialising in winter sports.  

Brand Identity - Storm Tourism

With our deep understanding of the travel sector, we were asked to create a brand identity as well as design and build the website for Storm Tourism.

The site is aimed at tourism professionals, comprising of ski resort owners, DMO's, airlines, tour operators, and mountain tourism specialists, especially those based in the UK and Germany, in turn requiring the site to be available in several languages.


The rebranding of Scandinavian Travel produced by mr.h with the aim to target upmarket winter sport holidaymakers.

Rebrand - Scandinavian Travel

In need of an overhaul, the mr.h team set out to completely revamp the brand identity and online presence by means of a website re-design and development, as well as fresh content creation.

The portfolio was then extended to create a house of brands: skiNorway, skiLapland, skiSweden and skiIceland, as well as Cloudberry, a new, all-seasons operation targeting upmarket holidaymakers.