Deliverables:
mr.h has worked with Ski Scandinavia for many years. We provided the brand mark for Ski Scandinavia and, most recently, the design and development of the new website.
We also plan and buy the campaigns that help maintain awareness, generate site traffic and keep holiday bookings coming in.
Planning a new website presented the opportunity to update the whole of the brand aesthetic and to create a presence that encompasses a cool, clean, yet cosy vibe. One which honours the brand’s heritage and is more authentically Scandinavian.
The challenge was maintaining a clean, stripped back look whilst conveying all the information that potential customers need because SkiScandinavia’s business model encompasses both a bespoke service focussing on tailor-making ski holidays, and also, a dynamic booking option which enables customers to package their own holidays based on a wide range of accommodation types, paired with flights and other add-ons such as transfers and ski hire.
With years of accumulated experience and data behind us everything is finely tuned to consistently deliver a cost-effective response from an upmarket and discerning winter sports audience.
Our paid strategy for Ski Scandinavia needs to compete not only with other ski operators but also the wider travel market for visibility and a share of online voice.
Carefully phased campaigns give due consideration to timing, playful messaging and use of interesting meta products to help optimise a conversion funnel that delivers lower and lower CPC/CPM and ultimately CPL.
Our long association with Ski Scandinavia has seen the brand expand steadily, contract through the pandemic and then return to strong growth based around a new business model.
Our understanding of the wintersports market and travel more generally, combined with deep understanding of the media landscape has enabled the client to improve advertising efficiency year on year, attracting better qualified prospects at lower cost per enquiry and reducing dependency on PPC ads.
