Having redeveloped and implemented a fresh brand look across the bespoke and made to measure sections of the Alexandra Wood website, we set about updating and developing the brand’s eCommerce. To support this, we redeveloped the site’s online shop, creating a much cleaner and simple-to-use consumer experience, with user incentives such as newsletter sign up designed to entice increased visitor numbers.
In addition, we created a series of social ads to drive numbers even further. Using sophisticated A/B testing tools, we measured various different sets of creative, targeting different demographics with different advertising material in order to gain a clearer understanding of our audience and how they respond to different types of messaging.
This process has provided us with a valuable consumer insight and will continue to inform future campaigns.
If your brand sits within the worlds of travel or luxury, or has a strong lifestyle positioning we’d be delighted to hear from you. Hit the button below or give us a call. All enquiries are welcome and we’ll tell you honestly if we think that we can make a difference to your business.