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@Luxurylondonguy | Luxury lead generation marketing

using paid social to reach hnw audiences

The pandemic hit global tourism hard, but despite ever-increasing challenges, finding (some) demand for exceptional travel experiences was still possible, as our work for this inspirational client showed.


Media Planning & Buying
Performance Ads & Lead Generation
Social Media & Branded Content


Travel was on ‘hold’ for most of us but the global rich still had the wherewithal to find sanctuary, escape or adventure almost anywhere in the world. Their requirements are often complex but with the right help they continued to live, work and play in many different locations. @londonluxuryguy is a boutique travel agency that specialises in servicing HNW and UHNW clients and makes this lifestyle possible.

Our role was to find these high-spending potential clients and to generate enquiries using a highly targeted paid social strategy.
We addressed our ads unashamedly towards the top 1% by wealth, recognising their unique position, their taste for rarified travel opportunities and determination to seek out the best of everything despite the difficulties that Covid imposed.
The communications plan allowed @londonluxuryguy to make an emotional connection with this audience – talking to them on a level that acknowledges their lifestyle and offered them reassurance that they will be looked after by someone who understands what makes them tick.

A combination of careful targeting and considered content helped to pre-qualify ‘leads’ meaning that only those with potential to be valuable repeat clients were likely to call. It also helped us to build tightly defined audiences for retargeting, to create lookalike audiences for more efficient prospecting and allowed us to build significant brand awareness for a modest outlay.

Social content

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want to work with us?

If your brand sits within the worlds of travel or luxury, or has a strong lifestyle positioning we’d be delighted to hear from you. Hit the button below or give us a call. All enquiries are welcome and we’ll tell you honestly if we think that we can make a difference to your business.