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visit pembrokeshire appoints mr.h

Destination Marketing

mr.h is proud to announce its appointment as lead advertising and marketing agency for Visit Pembrokeshire, Wales’ first Destination Management Organisation.

Appointed with the remit of bringing life to Pembrokeshire’s 2020-25 Destination Management Plan, the long-term agenda will be to raise the county’s profile and improve awareness of its year-round offering, as well as driving sustainable tourism across the region.

Ahead of a busy summer period, the immediate focus will be to develop a new brand identity and shared narrative for Pembrokeshire.

Chief Executive of Visit Pembrokeshire, Emma Thornton: “This is an exciting step forward for Visit Pembrokeshire. These appointments come at an important time and will support destination recovery. Local businesses and the wider community will benefit from the investment, particularly given the challenges that the tourism industry has faced over the past year.”

Founding Partner of mr.h, Trevor Heley: “What a time for mr.h to be joining the new Visit Pembrokeshire team. Clearly 2021 is going to be the year of the staycation and this will provide an ideal launchpad as we start out on a very ambitious journey.

The appointment means that we will be involved in many different areas of the business so not only are we looking forward to working with an enthusiastic and highly motivated group of people we are also relishing the opportunity to deploy our whole range of travel marketing skills. For us, that’s a dream scenario.”

Pembrokeshire County Council’s Cabinet Member for Economy, Tourism, Leisure and Culture, Paul Miller, says: “I’m delighted that Visit Pembrokeshire has made these high-quality appointments which will help to take Pembrokeshire to the next level, ensuring it is rightly seen as a world-class destination. I’m determined to support this industry which is so vital to jobs and our economic vitality, whilst ensuring that we manage the destination in a sustainable way to protect what makes it so special.”