Brighton College is the most academically successful co-ed school in the UK and arguably the most exciting and progressive one too.
So perhaps it’s not surprising that the school’s approach to marketing stems from a conscious decision to avoid the stereotypes that dominate the sector. In a recent pitch – from which mr.h emerged victorious – the challenge was to produce a campaign that manages to transcend the usual category conventions whilst still accurately communicating the values of the Brighton brand.
According to our new client, our approach ‘’totally repositioned how we think about things’’.
With that vote of confidence, we are looking forward to developing the new campaign that will bring something fresh to advertising in the educational sector.