Marketing destinations in their best light, to the right audiences and through the right channels.
Here at mr.h, travel marketing is our speciality and, although every client has their own challenge, we know all too well the varied hurdles faced by destination marketers across the world. Our award-winning campaigns have provided numerous solutions, whether it be increasing destination awareness to certain demographics through aspirational films or working with destination partners, such as airlines and resorts, to create dual branded campaigns based around offers and promotions.
Motivating visitors to Norway through a (triple) award-winning social campaign, showcasing the depth of Norway as a travel destination: the lifestyle, the food, and, of course, the landscape. The content consisted of a series of short videos shot on location in Norway and were supported by still photography that sustained a slightly crazy summer-time adventure that mixed beautiful views with sassy, funny or witty insights about Norwegian culture. In three months, it reached a social audience of almost 8 million and netted over 14,300 new Instagram followers.
Designed to appeal to a core female audience and, to satisfy an appetite for online video, mr.h commissioned a series of short films which show tantalising glimpses of the sort of holiday experiences that the Cayman Islands offer, enticing potential new visitors to the Cayman Luxe website. This was rolled-out through a paid social campaign and achieved over 1 million views on Facebook and Instagram.
When Western France were experiencing a decline in visitor numbers, mr.h were tasked with winning back visitors by making the destination more attractive to younger families.
Taking the film posters of Jacques Tati as our inspiration, we set out to create advertising that would trigger fond memories and be quintessentially French in style and tone. Multiple executions were devised for press, outdoor and online channels and the campaign was supported by a website, which was also designed and developed by mr.h.
Working alongside the client’s media agency, Havas, we implemented tracking which indicated significant shifts in saliency, positive perceptions and propensity to travel. The campaign was also shortlisted for the Travel Advertising Campaign of the Year.
Holland’s tourist board were looking to produce an engaging tourist map that would promote the best visitor attractions in the country.
We enlisted the help of Italian illustrator Martina Paderni to create a map that would beautifully present the best of Holland. The finished product highlighted Amsterdam, The Hague and Leiden and featured illustrations of famous buildings including The Peace Palace and Central Station. It also listed the country’s many different tourist attractions, including national parks, accommodation, shops and museums.
This city marketing campaign was created in conjunction with three partners, Visit Norway, Visit Oslo Region and Norwegian Air. The purpose was to entice visitors to visit Oslo by showing two sides of the region ‘where city and nature unite’ The campaign included display advertising pulling in pricing dynamically, as well as native and an expandable units featuring a video which was produced for the campaign, this also gave the viewer the option of selecting further information about several regions within Oslo.
A great website is vital for any tourist board to not only provide information but to show off the best a destination has to offer. The CaymanLuxe website was created to look and feel like a lifestyle blog and provide an inspiring landing environment for digital campaigns across desktop and mobile devices.