by Trevor Heley

 |  mr.h london  | 

08-02-2019


Travel Marketing Awards time


Damn and blast. 

After winning Gold for the Best use of Social Media at the 2017 Travel Marketing Awards, for our Visit Norway campaign, Sheep with a View, plus a shortlist for The Cayman Islands, we somehow managed to miss out in 2018. 

Were the judges asleep? On drugs? Or are we just not as good as we think we are? 

Well, this year we are out to make amends and though history may judge us harshly, at least we've got a ticket to the ball because mr.h has been shortlisted in three different categories: Best Digital Agency, Best use of Film+ Video, and once again, Best use of Social Media.

 

Best use of Film + Video:  Visit Norway and SAS campaign, Norway has no nightlife

Quirky storytelling used to engage an international audience and promote summer getaways in Norway. 

The campaign delivered a 5.4% increase in share of conversation for SAS Airlines and 26K visitors to the website.
 
Best use of Social Media:  Visit Norway and SAS campaign, Visit Nordlys
 
How, using a handpicked team of photographers and influencers we invented a ''fairytale'' destination.
 
We built an Instagram following of 10K in just three weeks and delivered a reach of six million unique users.
 
The results, a 30% increase in conversation and a 14% increase in flight seats booked with SAS.
 
Best Digital Agency: mr.h
 
Our entry showcases a range of domestic and international campaigns for clients including the Cayman Islands with British Airways, The Luxury Travel Book, Visit Norway, Widerøe and SAS, and demonstrates an ability to plan and execute across multiple digital channels using a range of communication techniques. See the film below.
  

 

 

This year the Travel Marketing Awards will be held at the London Hilton on the 11th of March, 2019. See you there.

Thinking of entering the Travel Marketing Awards? Read our blog and pick up valuable tips on how to win (or fail) spectacularly.


Travel Marketing Awards time
Travel Marketing Awards time

Trevor Heley is a founding partner of mr.h, a multi-disciplinary advertising and marketing agency that specialises in the travel and luxury sectors. www.mrh.london


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