Run in Munich and Hamburg, the two core objectives of this campaign were to raise awareness of Widerøe’s new flight connections to Bergen and secondly to drive consideration of a visit.
This campaign was the result of a very successful collaboration with Hamburg-based agency, Segmenta.
mr.h developed the creative concept, visuals and messaging, whilst Segmenta took responsibility for media planning and buying - translating and implementing the campaign locally across Social, Digital and OOH.
The campaign far exceeded its KPI targets, delivering an impressive 23m impressions and a total of 46k clicks on the campaign landing pages. As a result of this success, the two new routes have become a permanent fixture in Widerøe’s flight schedule, and a second phase of the campaign was commissioned for the winter.