As the largest regional airline operating in Scandinavia, Widerøe has increasingly started to spread its wings across Europe.
Run in Munich and Hamburg, the two core objectives of this campaign were to raise awareness of Widerøe’s new flight connections to Bergen and secondly to drive consideration of a visit.
This campaign was the result of a very successful collaboration with Hamburg-based agency, Segmenta.
mr.h developed the creative concept, visuals and messaging, whilst Segmenta took responsibility for media planning and buying - translating and implementing the campaign locally across Social, Digital and OOH.
The campaign far exceeded its KPI targets, delivering an impressive 23m impressions and a total of 46k clicks on the campaign landing pages. As a result of this success, the two new routes have become a permanent fixture in Widerøe’s flight schedule, and a second phase of the campaign was commissioned for the winter.
