2020 represents a significant year for Norway's capital. With a number of highly-anticipated cultural openings, events and anniversaries to commemorate, our task was to reflect the buzz around the city and build anticipation further across social media.
This big-budget production involved a number of various stakeholders; including the city’s tourism board as well as a number of the city’s most significant cultural institutes.
Oslo is a city of contrasts: it’s the fastest developing capital in Europe, yet take a walk around and you’ll find it hard to recognise this. Public spaces have been purposefully designed to encourage people to slow down: saunas float on the fjord, people sunbathe on the city’s Opera House. Moreover, the city’s close proximity to nature means its citizens can easily escape their urban environment and enjoy more peaceful surrounds.
This tension formed the insight for our film: the overarching message being that no matter what your pace, Oslo is a city anyone can enjoy on their own terms. Within this, we wanted to showcase the region’s energetic and vibrant arts scene as well as convey the very palpable sense of optimism and pride it’s people hold for the city and its ever-evolving cultural identity.
Once the idea had been conceptualised, storyboarded and scripted, we partnered with local production company, Babusjka to cast, location scout and ultimately bring our vision to life. Following weeks of recording and editing, the film was released across social media on New Year’s Day.
It's too early to tell, but initial signs were extremely encouraging. In addition to achieving 1st place on The Drum Creative Works Leaderboard, the film was attracting high levels of engagement as well as lots of positive sentiment. However, the onset of COVID-19 brought the campaign to an abrupt halt so, only when Oslo is open again, will we be able to see if the city can secure a bigger share of Northern European city breaks.