VISIT NORWAY | DESTINATION FILM FOR SOCIAL

hallaien.

What better way to introduce the happy city of Bergen to the people of America than have the locals say Hallaien for themselves.

brief & solution.

Norwegians are friendly, happy people – listed as the happiest in the world 2017, in fact. This is evident in every aspect of life, but it’s most apparent while out enjoying Norway’s beautiful nature. Often, hikers greet each other with a friendly ‘Hei!’ (or ‘Hallaien!’ as they say in Bergen). Voluntarily greeting strangers may be a foreign concept to some, but in friendly Norway, it’s second nature. Inspired by this, we joined forces with a local production team and ventured out to meet the people who make Bergen so special.

The films use a ‘point of view’ style and clever transitions to take us through a day in beautiful Bergen, as locals greet us along the way. Purpose shot for social media, our challenge was to raise awareness of Norwegian’s latest transatlantic route (New York to Bergen), and with a highly impressive 68% view completion rate, we far-exceeded our targets.

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