The Luxury Travel Book provides premium city apartment and villa rentals in some of the world's most desirable destinations as well as exclusive concierge services, from personal chefs to private yacht charters. Since our appointment in May 2018, mr.h has worked to transform the brand’s digital presence. From providing a concise strategy—summarized by the brand’s new look and "Stay Amazing" promise — to content production and community management, we have helped to increase awareness of the brand as well as drive bookings to record levels.
Upon our appointment, mr.h created a programme of content marketing tests to provide actionable insights regarding audience interests and behaviour. The results of which informed decisions about the brand’s long-term approach and how best to develop robust engagement strategies going forward.
From this, we designed a new look and feel for the brand, unveiling it across Facebook, Instagram, Twitter and Pinterest in the form of organic and paid content. This regular stream of content finds staycustom-built audiences developed from our initial research, and continues to contribute to The Luxury Travel Book’s increased followership.
Since, our services have expanded to include influencer marketing consultation. Our knowledge of this sector has provided The Luxury Travel Book with the insight and confidence to proceed into this brave new world ensuring they maximise their ROI, as well as increase brand activity during and utilise niche targeting to ensure high-quality leads.
In addition to the above, we have also helped develop eCRM strategies, search engine marketing including SEO, paid search (PPC), Google Adwords and display advertising, As a result of our efforts, year one brand activity outperformed KPIs and industry benchmarks, raising the brand's profile against its competitors.