the first watch worn on the moon.

In the heart of London's West End, Piccadilly Lights is the largest advertising display in Europe and possibly the most famous one too - making it the ideal location for OMEGA to mark the brand's involvement in the successful moon landing and to honour the spirit of Apollo in the 50th Anniversary year.

We took full advantage of the brilliant 4K resolution and full screen domination by producing a series of modular films that combined newsreel, stills and contemporary product photography in one seamless animation.  

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