With Brexit dominating the news agenda, Normandy Region sensed an opportunity to remind Britain and its people of the enduring ties they share with the region.
The UK and Normandy go back a long way. We share a common heritage that dates back centuries. With this in mind, we were keen to celebrate the enduring ties we share.
Inspired by an image of Nigel Farage sporting a Bayeux Tapestry tie, our ad challenged his reported assertion that his choice of neckwear served to remind the British of “the last time Britain was invaded.”
Published in The Times and Evening Standard on the day the UK officially left the EU, the ad received a very positive response from both sides of the channel. A @choosenormandy Twitter campaign continues to remind their followers about the enduring ties we share.