ALEXANDRA WOOD | LUXURY MENSWEAR BRANDING

ALEXANDRA WOOD | LUXURY MENSWEAR BRANDING

tailored for success.

Alexandra isn’t your usual tailor. For one, she’s a woman, the first on Savile Row in fact. Driven by a desire to make the world of bespoke tailoring more personal and less intimidating, she is already responsible for dressing a whole host of high profile men in fashionable business attire. 

luxury brand marketing agency

brief & solution.

As a tailor renowned for her design flair, Alexandra Wood tasked mr.h with the responsibility of developing a new look for her famous Savile Row fashion brand.

After carefully overhauling the look to strongly reflect the brand’s luxury status and traditional British tailoring heritage, a reworked aesthetic was implemented across Alexandra’s entire digital presence including website, email templates, product guides, packing slips and various other touch points.

With a clear understanding of the future direction of the business, we also sought to simplify the consumer journey, helping to establish a much more engaging online experience.

Once we had completed this process, we produced a series of social ads to create brand awareness, driving record visitor numbers to the newly developed bespoke and made to measure sections of the site.

 

luxury brand creative agency london
luxury brands marketing agency

luxury brand marketing agency

more like this...