Alexandra isn’t your usual tailor. For one, she’s a woman, the first on Savile Row in fact. Driven by a desire to make the world of bespoke tailoring more personal and less intimidating, she is already responsible for dressing a whole host of high profile men in fashionable business attire.
As a tailor renowned for her design flair, Alexandra Wood tasked mr.h with the responsibility of developing a new look for her famous Savile Row fashion brand.
After carefully overhauling the look to strongly reflect the brand’s luxury status and traditional British tailoring heritage, a reworked aesthetic was implemented across Alexandra’s entire digital presence including website, email templates, product guides, packing slips and various other touch points.
With a clear understanding of the future direction of the business, we also sought to simplify the consumer journey, helping to establish a much more engaging online experience.
Once we had completed this process, we produced a series of social ads to create brand awareness, driving record visitor numbers to the newly developed bespoke and made to measure sections of the site.