Savile Row’s first female tailor, Alexandra Wood initially approached mr.h in Spring 2020 with the task of redeveloping her online brand. Having driven visitor numbers to record levels, Alexandra was keen to build on this success and, with the launch of a new ready-to-wear collection on the horizon, the next stage of the journey was to improve the brand’s eCommerce.
Having redeveloped and implemented a fresh brand look across the bespoke and made to measure sections of the Alexandra Wood website, we set about updating and developing the brand’s eCommerce. To support this, we redeveloped the site’s online shop, creating a much cleaner and simple-to-use consumer experience, with user incentives such as newsletter sign up designed to entice increased visitor numbers.
In addition, we created a series of social ads to drive numbers even further. Using sophisticated A/B testing tools, we measured various different sets of creative, targeting different demographics with different advertising material in order to gain a clearer understanding of our audience and how they respond to different types of messaging. This process has provided us with a valuable consumer insight and will continue to inform future campaigns.