The CaymanLuxe brand was developed by mr.h in order to provide the Cayman Islands with its own identity in the UK that would speak to a UK audience - which for numerous reasons is quite different to the demographics of those travelling to this Caribbean destination from the US.
Brand Development & Content
The mobile responsive site was developed with the look and feel of a lifestyle blog. Aimed primarily at affluent women aged 40+, the role of the site is to provide an inspiring landing environment for our digital campaign and a way of introducing our audience to what Cayman has to offer as a holiday destination. In conjunction with the launch of the CaymanLuxe brand and web development, a newsletter template was also designed.