by Abie

 |  Abie  | 

20-11-2019


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re you excited about the turn of a new decade? We are already counting down the days here at mr.h, but before we get ourselves into full celebration mode, we thought we’d share a few striking travel trends as well as notable societal and behavioural shifts that should not be ignored in the new year. 

While off-peak, solo and sustainable travel have long been on the radar, there are a number of new priorities on the rise in the travel community that you, and your marketing and content strategy team, should be familiar with and capitalising on in the upcoming year. We’ve listed several top tips below.

1. Staycation Market Growth

The staycation first came to prominence during the 2007-10 financial crisis as a means of enjoying a cost-effective break, but recently the ‘holistay’ has become increasingly popular with environmentally-responsible travellers. As LS:N Global reports, ‘with carbon emissions at the forefront of travellers’ minds, a resurgence of the domestic travel market is growing again and the high-end staycation is emerging.

The trend is especially palpable in the UK, with almost half of Britons more likely to holiday in the UK rather than the EU after Brexit. While the weakening of the pound worries holidaymakers, this is good news for businesses that offer UK staycations!

2. Micro Adventures

Time is money and with the lack of both these resources, travellers are now making use of smaller-scale, more achievable adventures within one’s home country or closer European destinations. 

Day trips are becoming a thriving travel trend among sparing Millennials, and few places beckon Londoners away from the buzzing capital like the pebbled beaches and colourful seaside cottages of Kent. 

Popular ‘daycation’ experiences also include adventures in cities, such as London, Edinburgh, and Amsterdam, and these can vary from boat and helicopter trips to kayaking and paddleboarding tours.


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