Understanding the call of the mountain.
We’ve been working with leading mountain brands including tour operators, ski destinations and accommodation providers for many years: helping them to connect with winter sports audiences in an authentic and credible way. We help them to produce traditional advertising and compelling content that increases engagement, traffic, advocacy and ultimately, their bottom line.
The Ski Touring campaign was created in response to a need to highlight all the great off-piste skiing opportunities in Norway. The team at mr.h designed a dedicated website which featured some of the stunning backcountry ski locations of Norway as well as the range of activities, accommodation types and services available. The website was launched in conjunction with a social media campaign which utilised travel influencers and content creators.
With our deep understanding of the travel sector, we were asked to create a brand identity and then to design and build the website for this new consultancy business.
The site is aimed at tourism professionals, comprising ski resort owners, DMO's, airlines, incoming tour operators and mountain tourism specialists, especially those in the UK and Germany, requiring the site to be available in several languages.
skiNorway, the original brand, was in need of an overhaul so we completely re-vamped the brand’s identity and online presence: re-designing, re-developing and creating content for an entirely new website designed for a search landscape that will be dominated by mobile.
The portfolio was then extended to create a house of brands including three new ski brands: ski-Lapland, ski-Sweden and ski-Iceland, as well as Cloudberry, a new, all-seasons operation targeting upmarket holidaymakers.