Social Media Marketing


With the help of social listening software we are able to dig deeper into audience personas before even starting a campaign. This information is key when tailoring content with precision, as it ensures we are speaking to the audience in the right tone, language and on the most suitable platform.

Another benefit of social listening is we can select the perfect influencers for a campaign, such as #Sheepwithaview and Visit Nordlys where we identified perfectly matched travel influencers from around the world who were then briefed and invited to join the campaigns. 



social media & branded content  

Cayman Influencer Trips

The Cayman Islands Tourist board were keen to work with a selection of influential lifestyle and travel bloggers for an upcoming campaign and came to mr.h to overlook the project. After an initial research process, a list of ten influencers were chosen based on their creative style, writing skills and photography, social impact across YouTube, Instagram, Twitter, Facebook, as well as their number of followers and the demographic (of the majority of) their followers.

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Norway has no nightlife

The 'Norway has no nightlife' campaign was a dual partner project with both the Norwegian Tourist Board and Scandinavian Airlines (SAS). It focused on the long summer days and the endless possibilities these create when visiting Norway during the summer months. The campaign website featured some of Norway's key summer destinations and invited visitors to 'Fly to the Midnight Sun' with SAS. 

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Social Media Marketing

The Luxury Travel Book

With a collection of stunning properties around the world and 5-star concierge services, it's essential that The Luxury Travel Book reaches its discerning clients through the right channels and with the right tone of voice. As an agency specialising in the luxury sector we understand the huge impact social media marketing can have on a business of this type. Our digital marketing strategy includes a highly visual social media content plan that is consistent in image style and tone of voice and communicated across various social platforms with both organic and paid posts. 

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Hallaien

Purpose shot for social media this campaign was filmed using a ‘point of view’ style and clever transitions to take us through a day in beautiful Bergen, as locals greet us along the way. Results: The films clearly resonated with their audience – 68% watched the films from beginning to end.

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