Destination & Travel Marketing


Marketing destinations in their best light, to the right audiences and through the right channels.


Here at mr.h, travel marketing is our speciality and, although every client has their own challenge, we know all too well the varied hurdles faced by destination marketers across the world. Our award-winning campaigns have provided numerous solutions, whether it be increasing destination awareness to certain demographics through aspirational films or working with destination partners, such as airlines and resorts, to create dual branded campaigns based around offers and promotions. Projects include...


Destination Marketing  

Visit Nordlys - Innovation Norway

Located in Northern Norway's vast aurora zone, 'Nordlys' - Norwegian for 'Northern Lights' - is in fact, a motif created by mr.h for the region as a whole; a mystical term designed to celebrate the region’s celestial beauty and its rich association with the natural light phenomena.

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The Luxury Travel Book

Our on-going work with The Luxury Travel Book includes planning, co-ordination  and implementation of all digital aspects of the marketing mix including the implementation of a social media strategy, eCRM management, website optimisation, Pay Per Click advertising and influencer marketing.

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Destination_Travel_Marketing    

Capturing The Moment - Cayman Islands

Designed to appeal to a core female audience and, to satisfy an appetite for online video, mr.h commissioned a series of short films which show tantalising glimpses of the sort of holiday experiences that the Cayman Islands offer, enticing potential new visitors to the Cayman Luxe website. This was rolled-out through a paid social campaign and achieved over 1 million views on Facebook and Instagram. 

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#SheepWithaView - Innovation Norway

Motivating visitors to visit Norway through a (triple) award-winning social campaign, showcasing the depth of Norway as a travel destination: the lifestyle, the food, and, of course, the landscape. The content consisted of a series of short videos shot on location in Norway and were supported by still photography that sustained a slightly crazy summer-time adventure that mixed beautiful views with sassy, funny or witty insights about Norwegian culture. In three months, it reached a social audience of almost 8 million and netted over 14,300 new Instagram followers.

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Destination & Travel Marketing

C’est Beau Ici - Atout France

When Western France were experiencing a decline in visitor numbers, mr.h were tasked with winning back visitors by making the destination more attractive to younger families. 

Taking the film posters of Jacques Tati as our inspiration, we set out to create advertising that would trigger fond memories and be quintessentially French in style and tone. Multiple executions were devised for press, outdoor and online channels and the campaign was supported by a website, which was also designed and developed by mr.h.

Working alongside the client’s media agency, Havas, we implemented tracking which indicated significant shifts in saliency, positive perceptions and propensity to travel. The campaign was also shortlisted for the Travel Advertising Campaign of the Year.

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