Destination & Travel Marketing


Marketing destinations in their best light, to the right audiences and through the right channels.

 

Travel, leisure and hospitality marketing is our speciality, and although every client faces different challenges, our extensive travel industry experience gives us the understanding and ability to help solve business problems as advisors, as well as being a source of original ideas. Our award-winning campaigns include work for destinations, airlines and resorts including many co-branded promotions. Recent projects include:



Capturing The Moment - Cayman Islands

Designed to appeal to a core female audience and, to satisfy an appetite for online video, mr.h commissioned a series of short films which show tantalising glimpses of the sort of holiday experiences that the Cayman Islands offer, enticing potential new visitors to the Cayman Luxe website. This was rolled-out through a paid social campaign and achieved over 1 million views on Facebook and Instagram. 

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The Luxury Travel Book

mr.h's on-going work with The Luxury Travel Book includes ideation, coordination, and implementation of all digital aspects of the marketing mix.

More specifically, the development and execution of a social media strategy and management, influencer marketing, eCRM management, search engine optimisation (SEO), Pay Per Click (PPC) advertising, copywriting, gallery curation, and photo-editing.

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   mr.h’s on-going work with TLTB includes planning, co-ordination and implementation of all digital marketing activities.  

‘Nordlys' is a motif created by mr.h for the Northern Norway region designed to celebrate its rich association with the Northern Lights.  

Visit Nordlys - Innovation Norway

Located in Northern Norway's vast aurora zone, 'Nordlys' - Norwegian for 'Northern Lights' - is in fact, a motif created by mr.h for the region as a whole; a mystical term designed to celebrate the region’s celestial beauty and its rich association with the natural light phenomena.

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#SheepWithAView - Innovation Norway

Motivating visitors to visit Norway through a (triple) award-winning social campaign, showcasing the depth of Norway as a travel destination: the lifestyle, the food, and, of course, the landscape. The content consisted of a series of short videos shot on location in Norway and were supported by still photography that sustained a slightly crazy summer-time adventure that mixed beautiful views with sassy, funny or witty insights about Norwegian culture. In three months, it reached a social audience of almost 8 million and netted over 14,300 new Instagram followers.

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Tasked with winning back visitors to Western France, mr.h revised a marketing strategy aimed at making the destination more attractive to younger families.

C’est Beau Ici - Atout France

When Western France was experiencing a decline in visitor numbers, mr.h were tasked with winning back visitors by making the destination more attractive to younger families.

Taking the film posters of Jacques Tati as our inspiration, we set out to create advertising that would trigger fond memories and be quintessentially French in style and tone. Multiple executions were devised for press, outdoor, and online channels, and the campaign was supported by a website also designed and developed by mr.h.

Working alongside the client’s media agency, Havas, we implemented tracking which indicated significant shifts in saliency, positive perceptions and propensity to travel. The campaign was also shortlisted for the Travel Advertising Campaign of the Year.

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