Airline Marketing | Widerøe


The Wideroe campaign was run in Hamburg and Munich with two core objectives: firstly, to raise awareness of Widerøe’s new flight connections to Bergen and secondly to drive consideration of a visit.


Deliverables:

Digital Advertising

Social Media & Branded Content




This campaign was the result of a very successful collaboration with Hamburg-based agency, Segmenta.

mr.h developed the creative concept, visuals and messaging: ('Sorry for the delay' and 'Bringing you closer to the Fjords', in English) whilst Segmenta took responsibility for media planning and buying - translating and implementing the campaign locally.

It delivered an impressive 23m impressions, resulting in 46k clicks on the campaign landing pages and a winter phase is due to be launched soon.


The airline marketing campaign set out by mr.h for Wideroe was ran in Germany with the aim to raise awareness of Widerøe’s new flight connections to Bergen, Norway, and to drive consideration of a visit.
The online airline marketing campaign for Wideroe was ran on social media and delivered 23m impressions, resulting in 46k clicks on the campaign landing page.
The online airline marketing campaign for Wideroe was set out by mr.h with the aim to raise product awareness and drive consideration of a visit to Bergen.
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