Widerøe | Airline Marketing


This campaign ran in Hamburg and Munich with the twin objectives: firstly, to raise awareness of Widerøe’s new flight connections to Bergen and secondly to drive consideration of a visit.


Deliverables:

Digital Advertising

Social Media & Branded Content




This campaign was the result of a very successful collaboration with Hamburg-based agency, Segmenta.

mr.h developed the creative concept, visuals and messaging: ('Sorry for the delay' and 'Bringing you closer to the Fjords', in English) whilst Segmenta took responsibility for media planning and buying - translating and implementing the campaign locally.

The campaign delivered an impressive 23m impressions, resulting in 46k clicks on the campaign landing pages and a winter phase is due to be launched soon.


Airline Marketing Advertising
Airline Marketing Advertising
Airline Marketing Advertising