Destination Marketing | Visit Olso

Our video campaign, Olso is Rubbish, consisted of a series of short films made for Visit Oslo to increase interest in the destination by showing the world some of the city’s ‘green’ activities and attractions – proving that sustainable choices are easy to make without moralising.



The 2019 European Green Capital has developed a number of sustainable solutions for travel, dining, and cultural experiences, simply by harnessing power from the waste it produces. That's why we say Oslo is rubbish. In a good way!


Turns out the art scene is trashy

Nothing more than recycled junk, discover the bright and sustainable ideas that light up Oslo’s creative scene.


Rubbish leisure too

Built entirely from driftwood recovered from the fjord it proudly floats on, the Oslo sauna raft is open to all. Just remember to bring your towel!

Even the bikes are junk

The best way to experience Oslo? By bike, of course. Or better yet: a recycled one. See how a trip around Europe's Green Capital needn't cost the earth.


And rejects for dinner

From garbage to gourmet: Restaurants like Oslo’s Rest use surplus food and unsaleable produce to create a fine dining experience like no other. Make sure to book ahead though, the restaurant is very popular and for good reason.