mr.h was tasked with promoting Norway's numerous off-piste and backcountry skiing experiences from glaciated peaks rising directly from the Arctic seas to breathtaking fjordscapes and remote alpine summits. We designed a dedicated website which featured the main experience types as well as a selection of key Ski Touring destinations within Norway.
Organic-only Engagement Strategies
In order to give an authentic feel to the website and present the various destinations and experiences in an organic way, we carefully selected a range of influencers who were passionate about Ski Touring and the various regions within Norway. Each influencer was featured on the Ski Touring website, providing insights into their favourite locations to experience Ski Touring with a link through to their Instagram pages, where visitors were invited to follow their adventures!
An influencer trip was also organised and the stunning film footage and imagery produced was used throughout the campaign. Our social strategy and content plan included a launch phase with regular posts to the social media platforms as well as influencers providing ‘social takeovers’. Post-launch we have continued to grow the engagement and following of the social channels and also produced a range of digital ads to drive traffic to the Ski Touring website.