Tourist Board & Carrier Campaign | 'Norway has no nightlife'

Our summer campaign for Visit Norway and Scandinavian Airlines was launched with the purpose of highlighting Norway's endless summer days (and nights!). The campaign featured a range of Norwegian locations that both SAS and the Norwegian Tourist Board were keen to highlight as great summer destinations. 

The campaign was a huge hit, reaching number one on The Drum Creative Leaderboard and 5.1 million impressions across social media. 

But that's not all, as 'Norway has no nightlife' was shortlisted in the Video + Film category at the 2019 Travel Marketing Awards, organised by the CIM Travel Group and the Chartered Institute of Marketing. 

Deliverables:

Social Media & Branded Content

Comms Strategy

TV

Video Editing

Copywriting

 

The destination marketing campaign created by mr.h, which reached number one on The Drum Creative Leaderboard and 5.1 million impressions across social media.

The microsite created by mr.h to compliment the award-winning Norway has no nightlife campaign which was launched with a purpose to position the country as the great summer destination.
The social media promotion of the award-winning 'Norway has no nightlife' campaign, which hit 5.1 million impressions across social networks.
The microsite created by mr.h to compliment the Drum Creative Leaderboard winner campaign, Norway has no nightlife.
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