Our management of The Luxury Travel Book social media channels includes both organic and paid activity across a number of platforms, with each benefiting from a unique approach for both written and visual content.
As a new client of mr.h, a programme of content marketing tests has provided actionable insights regarding audience interests and behaviour allowing us to make informed decisions about longer-term strategies.
The development of robust engagement strategies and implementation of paid content on Facebook and Instagram has included bespoke custom-built audiences for detailed targeting purposes as well as branded graphics, such as Instagram Story designs.
Also within the range of services provided is influencer marketing consulting, providing The Luxury Travel Book with detailed insights and expectations regarding deliverables during negotiations, as well as increasing brand activity during influencer campaigns through the promotion of influencer associated content and utilising niche targeting to ensure high-quality leads.
As a result of our efforts, year one brand activity has outperformed KPIs and industry benchmarks, raising the brand's profile against its competitors.
We continue to adapt to the fast-paced and ever-changing social media ecosystem, ensuring the latest tools are being put to use, the comprehensive content strategy speaks to the right markets, and the return on investment is continually maximised.