Carrier Marketing | Scandinavian Airlines


mr.h have worked with SAS on numerous partner projects in conjunction with Visit Norway. Objectives have included raising route awareness and frequency.

Projects have included the award-nominated 'Visit Nordlys' campaign where the brief was to create a campaign that would highlight the SAS routes available for Norway's winter destinations.


Deliverables:

Digital Advertising

Website Development

Social Media & Branded Content

Comms Strategy

TV, Film & Video Production

Direct Marketing


Visit Nordlys in conjunction with Visit Norway. Tasked with the challenge of positioning Northern Norway as the ultimate destination to experience the Northern Lights - and SAS as the airline that flies you there - we conceived the idea of a destination so magical that it is hard to discern fact from fiction.  


AWARDS:

'Visit Nordlys' Shortlisted for Social, The Drum Marketing Awards, 2018

'Norway has no nightlife' Made it to no. 1 on The Drum's Creative Leaderboard, 2018

'Visit Nordlys' Won gold for Best use of Social, The Travel Marketing Awards, 2019

'Norway has no nightlife' Shortlisted for Best use of Video/Film, The Travel Marketing Awards, 2019


In 2019, mr.h launched the 'Norway has no nightlife' campaign, focusing on the endless summer days and the endless possibilities these create. The campaign website features some of SAS's key summer destinations within Norway and invites visitors to 'Fly to the Midnight Sun' with a handy map showing SAS routes.

The campaign was a huge hit, with 5.1 million impressions on social media, as well as making it to the top of The Drum's Creative Leaderboard. 


Carrier & Airline Marketing 
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