mr.h have worked with SAS on numerous partner projects in conjunction with Visit Norway. Objectives have included raising route awareness and frequency.
Projects have included the award-nominated 'Visit Nordlys' campaign where the brief was to create a campaign that would highlight the SAS routes available for Norway's winter destinations.
Visit Nordlys: Nominated for The Drum Marketing Awards
Norway has no nightlife
More recently mr.h launched the 'Norway has no nightlife' campaign which focuses on the endless summer days and the endless possibilities these create. The campaign website features some of SAS's key summer destinations within Norway and invites visitors to 'Fly to the Midnight Sun' with a handy map showing SAS routes.
The campaign was a huge hit, with 5.1 million impressions on social media, as well as making it to the top of The Drum's Creative Leaderboard.