As part of our wider remit to position The Cayman Islands as a high-end lifestyle brand, we are strong advocates of working with social influencers. We are responsible for identifying the most appropriate individuals to work with, inviting them to visit, and then evaluating their output. These tasks are accomplished using a suite of social listening and measuring tools that provide much greater detail than the widely available open access versions.
We provide candidate lists of influencers who are selected for their creative style, writing and photographic skills, the demographic of their followers and their social impact across YouTube, Instagram, Twitter and Facebook. These trips are hugely successful with influencer posts providing some fantastic imagery and inspiring insights about the Cayman Islands. A typical result, from a recent visit, was that posts made during the trip delivered a total of 18.2M impressions and 3.83K engagements. This represents significant volume within our competitive set and is seen as a clear uplift in share of voice in our social tracking.