Destination Marketing Campaign | C’est Beau Ici


Atout France  France is the body responsible for the promotion of tourism to France. mr.h has created several high-profile campaigns for this client including 'C’est Beau Ici'. 


Deliverables:

Press & Print Production

Digital Advertising

Website Development


The Destination Marketing Campaign ‘C’est Beau Ici’ was inspired by the film posters of Jacques Tati.


AWARDS:

Shortlisted, Best Campaign, Travel Advertising Awards


The destination marketing brief behind this multi-channel campaign was to help arrest a decline in visitor numbers to Western France. Tasked to win back visitors from the traditional empty-nester segment and make the destination more attractive to younger families, we set out to create advertising that would trigger fond memories and be quintessentially French in style and tone.

Taking the film posters of Jacques Tati as our inspiration, multiple executions were devised for press, outdoor and online channels and the campaign was supported by a website, which was also designed and developed by mr.h.

mr.h also helped to develop the media strategy, working alongside the client’s media agency Havas and implemented tracking which indicated significant shifts in saliency, positive perceptions and propensity to travel.


The Destination Marketing Campaign ‘C’est Beau Ici’ which was devised for press, outdoor and online channels and supported by a website, all designed and developed by mr.h.

To attract the empty-nester segment and young families to Western France, mr.h created advertising posters that would trigger fond memories and be quintessentially French in style and tone.
The Destination Marketing Campaign ‘C’est Beau Ici’ created by mr.h, which was shortlisted for Travel Advertising Awards.
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